Our Brands
By harnessing the power of botanical ingredients and rigorous mood science, we develop consumer solutions that integrate seamlessly into everyday routines, making feeling good effortless and accessible.
A mood wellness brand that harnesses scientifically proven active ingredients and snackable product formats, designed for individuals seeking to enhance their mental wellbeing.
First brand to win this award in the mood wellness category.
Presence in Singapore, Malaysia, Taiwan and Hong Kong.
Viral innovative snack format sold out 4 times on Tiktok Shop.
Media Features
Mood candies: Sweet treats for mental wellbeing in Asia
23 Oct 2025 | Audrey Yow
Singapore based Hue taps gap in mood wellness to launch science-backed candies using traditional Asian botanicals.
Singapore’s hue aims to carve a niche with mood focused functional snacks
07 May 2025 | Hui Ling Dang
Singapore’s hue aims to carve a niche with mood- focused functional snacks.
攜手百萬網紅「那對夫妻」LINE 購物首播！新加坡 hue 情緒科學軟糖首登台即爆紅
17 Jun 2025 | Ginnie
新加坡知名國際零食品牌 hue 近日 正式宣布進軍台灣 市場，並於日前透過 LINE 官方購物平台成功舉辦品牌 首賣 會。
A mood wellness brand that integrates the science of aromachology with natural botanical research to empower intentional mood mastery, providing innovative tools to master your moments.